Julian Saslavsky is the Growth Manager for Latin America at Large Appliances Leader Whirlpool. With an unusal background, having started his career in start-ups (and a short stop in Recruitment!), he brings a fresh perspective to the various ways large Consumer Goods companies can innovate and go-to-market to be more relevant with today's consumer.
He speaks with Christina and Daniel about:
- Moving from start-up to large corporate
- How he went international
- Differentce between Growth Marketing and Product Growth
- Buidling a Premium Product Proposition
- Creating synergies between the Online and Offline worlds
- Leveraging Data
More
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The FMCG Guys