(Watch the YouTube video of this episode HERE)

“This becomes a business that you can scale endlessly and becomes an incredibly attractive business.” Today, Alex (@AlexHormozi) explores seven essential investing concepts that drive business growth and financial success. Through real-life examples, Alex simplifies complex financial metrics, including Lifetime Gross Profit, Customer Acquisition Cost, Return on Invested Capital, Payback Period, and Total Adjustable Market. Gain valuable insights on measuring and interpreting these indicators to make informed investment decisions, while also understanding the importance of these concepts for business scaling and risk management.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:48) - Concept #1: LTGP:CAC

(1:47) - Concept #2: LTGP (Life Time Gross Profit)

(8:18) - Concept #3: CAC (Customer Acquisition Cost)

(11:13) - Concept #4: ROIC (Return On Invested Capital)

(15:54) - Concept #5: Payback Period

(19:03) - Concept #6: Sales Velocity x LTGP

(21:14) - Concept #7: Sales Velocity / Churn

(23:22) - Concept #8: Total Adjustable Market (TAM)

Follow Alex Hormozi’s Socials:

Amyl and the Sniffers - Amy Taylor & Dec Martens (2021)