Quality Over Quantity: The Harsh Future Facing IndyCar’s Midfield

Relevant links for this episode:

• Quality Over Quantity: The Harsh Truth Facing IndyCar's Midfield
• The Blueprint For Funding the Juncos Hollinger Racing IndyCar Team: How to Find the Right Investor
• The $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost Escalation
• From Tobacco To Crypto: The Search For the Next Lucrative Motorsport Vice Sponsor
• Sign up for the Return On Racing newsletter

In the past year, a third of IndyCar’s grid has gone public about financial struggles.

Ed Carpenter Racing found stability with a local equity partner, but Dale Coyne Racing, Juncos Hollinger, and PREMA are still hunting for lifelines. 

This episode breaks down:

• Why some teams attract backers while others strike out
• Why equity investors are replacing traditional sponsors in IndyCar’s midfield 
• Why this situation might actually work out (controversially...) for IndyCar in the long run

Indeed, this is the uncomfortable question Zak Brown, CEO of McLaren Racing, also asks: should IndyCar be trying to save every team, or raise the floor by letting weaker ones go?

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