Grow Your App With These Simple Referral Tricks

May 27, 2025

Discover effective word-of-mouth marketing strategies to skyrocket your app's growth. Learn how influencer collaborations and referral programs can drive downloads. Real-world examples from popular apps illustrate tactics you can easily implement. Uncover tools for tracking your marketing effectiveness, ensuring your efforts yield results. Plus, find out why using the right deep linking alternatives is crucial for seamless user journeys. Get ready to empower your users to share your app even more!

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INSIGHT

Social Media's Huge Influence

Social media significantly influences app purchases, with 76% buying from social posts and 74% from influencer recommendations.
Leveraging influencers and social content can massively boost app growth and sales.

ADVICE

Make Users Look Good

Make your users look good to encourage sharing and word of mouth promotion.
Incorporate shareable content like quotes, scores, or progress reports they want to show off.

ANECDOTE

Zero's Shareable Progress Reports

The intermittent fasting app Zero sent weekly progress reports users could tweet with pre-filled stats.
This approach fostered user sharing by making progress visible and share-ready.

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Get the app

Want to grow your app like Cal AI, which now makes $20M+ a year? In this video, I break down the top word-of-mouth marketing / referral strategies that actually work in 2025 — with real examples and tactics you can copy today.

📊 Stats You'll Learn:

76% of users make purchases from social media recommendations

74% of users buy because an influencer recommended a product

Real-world examples from Calm, Crossy Road, Flappy Bird, and Zero

You’ll Discover:

✅ How to drive downloads using influencers

✅ Viral growth through referral marketing

✅ Proven partner marketing strategies using email confirmations

✅ How to make your users want to share your app for free

✅ Affordable tracking tools (like Airbridge) to measure what works

This isn’t theory — these are tested frameworks we’ve used to help over 3,000 apps grow their downloads and revenues.

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Firebase Dynamic Links is shutting down on August 25.

A lot of app marketers are searching for deep linking alternatives. If you’re still using FDL, it’s time to make the switch (no, seriously) before broken links derail your user journeys.

Airbridge DeepLinks is a lightweight, affordable replacement for Firebase Dynamic Links. Offering everything you loved about FDL, plus more control, customization, and insight.

What makes Airbridge DeepLinks different?

→ Migrate FDL links in minutes with a no-code template (just 3 steps in 3 minutes)

→ Edit and manage all links (including API-created ones) in one dashboard

→ Customize your branding and track performance in real time

→ Update redirects, paths, and branding even after links go live

🚨 Special Offer for App Masters viewers 🚨

Use promo code APPMASTERS (available to the first 300 users) to claim your 3-month free trial. Offer ends August 25—when Firebase Dynamic Links shuts down!

What happens after the free trial, you might ask?

→ The first 10,000 MAU stay free forever.

→ Beyond that, it’s just $3 per 1,000 MAU.

🔗 Redeem Now:

→ Get Airbridge: https://appmasters.com/deeplinks

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Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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