#121: Our Simple 3 Step Demand Generation Strategy for 2024 | George Coudounaris on the Execution Matters Show

Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers.

In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics like:

+ how to create and capture demand

+ the strategy you need to drive more demand

+ how you can do this in an efficient way with limited resources

PLUS at the end we share some examples of companies that have taken this strategy and used it to make their marketing team the main driver of pipeline for their business.

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00:05:00 Deep Dive into Demand Creation

00:07:30 The 5 BEs Demand Generation Framework

00:11:30 Balancing Demand Creation & Capture

00:12:00 Scaling Demand Creation & Capture

00:18:00 Getting Buy-In for Demand Creation

00:20:30 Challenges in B2B Demand Generation

00:22:30 Earning Trust in Marketing

00:25:30 Content Repurposing & Tools

00:30:00 Leveraging Technology for Demand Creation

00:31:10 The B2B Incubator's Unique Approach

00:33:10 Perfecting Campaigns with Team Collaboration

00:35:00 Real-World Impact of Demand Creation

00:37:50 B2B Demand Generation for Small Teams

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E121 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing