The Diary Of A CEO with Steven Bartlett Scooter Braun: The Lie I Chased Almost Broke Me... You’re Probably Chasing It Too!
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Jun 9, 2025 
Scooter Braun, a prominent music executive and entrepreneur behind stars like Justin Bieber, opens up about the façade he maintained in his successful career. He shares the profound guilt he feels for the artists he managed and how two decades of relentless ambition led him to confront his vulnerabilities. In a candid discussion, he reveals how his divorce served as a catalyst for personal transformation, helping him rediscover authenticity and prioritize genuine connections. Braun also reflects on the challenges of fame and the emotional toll it takes on artists.
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Mask and Fear of Inadequacy
- Scooter Braun built a mask via the persona "Scooter" to overcome feelings of inadequacy from privilege.
- Intense therapy revealed his drive was rooted in fear of not being enough despite success.
Persist Through Internal Criticism
- Success requires relentless persistence despite boos and criticism.
- The most important crowd to ignore is the negative voice inside your own head.
Father's Tough Lesson on Integrity
- At 14, Scooter's father told him he could be successful lying but would know he was a liar.
- This taught Scooter to choose integrity over winning by deceit.
