Albertsons is betting big on digital displays throughout their stores, but grocery retail has a terrible track record with digital advertising execution. Our experts clash over whether this retail media investment will drive meaningful ROI or become another expensive digital billboard failure. Powered by A&M Consumer and Retail Group, Mirakl, Simbe, Infios, Clear Demand, and Ocampo Capital.
For the full episode, head here: https://youtu.be/vjOmUkH_Vhw?si=9f8KlsQw8yUdPqan
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