This week on Partnerships Unraveled, we welcome Luca Marinelli, a seasoned leader with over 30 years of experience across tech giants like Microsoft, Cisco, Citrix, and Check Point. Currently the COO of blinkoo, Luca joins us to share invaluable lessons from his career spanning vendors, distribution, and the SMB and enterprise channels.

Luca reveals the unique insights he gained from working on both sides of the channel, highlighting the critical role of distribution in understanding the entire value chain and crafting effective go-to-market strategies. We also explore the nuances of building scalable SMB programs versus driving high-value, complex enterprise solutions.

From enabling partners with simplified automation tools to tailoring strategies for specific verticals, Luca’s approach emphasizes aligning with partner needs to deliver impactful outcomes. He also sheds light on the future of the channel, touching on opportunities in cybersecurity, IT optimization, and the evolving hybrid cloud landscape.

Whether you're navigating SMB complexities or scaling enterprise partnerships, this episode is packed with actionable takeaways to elevate your channel strategy. Tune in for a masterclass in partnership excellence!

Connect with Luca: https://www.linkedin.com/in/luca-marinelli-3911b22/

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