The Marketing Architects Nerd Alert: The Power of Priming in Marketing
Jan 29, 2026
They unpack research showing most purchases are decided before active shopping even begins. They explain two decision stages and how everyday brand cues create long-term biases. They identify who is more or less influenceable and which touchpoints actually shift behavior. They outline three strategic moves marketers can use to reach primed buyers.
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Rob's Brand Loyalty And AI Shopping
- Rob DeMars says most of his purchases are already decided due to brand loyalty.
- He also notes AI (Gemini) now acts as a shopping partner, shifting his decision process.
Most Purchases Are Predecided
- 84% of purchases are primed before shoppers start actively shopping.
- Buyers arrive at the active stage carrying strong pre-existing brand bias that shapes choices.
Two-Stage Purchase Journeys
- Purchase journeys split into a long priming stage and a shorter active stage when needs trigger action.
- Priming happens in everyday life via media, stores, and conversations that build quiet bias.