The Game with Alex Hormozi How I Made My First Million | Ep 500
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Feb 16, 2023 Discover how paying attention to profit can unlock millions. Alex shares his transformative journey filled with struggles that led to the birth of Gym Launch. From facing financial challenges to pivoting to online sales, he emphasizes resilience and strategic decision-making. Learn how a serious setback became the catalyst for success, proving that moving forward, no matter the obstacles, is key. This conversation offers invaluable insights into building a strong business foundation and navigating the ups and downs of entrepreneurship.
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Focus on Profit, Not Revenue
- Alex Hormozi discusses his journey to his first million dollars in profit, emphasizing the importance of focusing on profit over revenue.
- He recounts his experience of running multiple businesses simultaneously, leading to burnout and a DUI, which became a catalyst for change.
Gym Launch Beginnings
- Alex Hormozi started Gym Launch, offering free 30-day gym turnarounds, keeping upfront cash while gyms kept contract value.
- He sold other businesses, invested in a final facility, but the funds were taken by a partner, leaving him with almost nothing.
Restarting with Gym Launch
- After hitting rock bottom, Alex made $100,000 in sales in 30 days, giving him a glimmer of hope.
- Layla, his partner, convinced her friends to join the sales team, and they prepared to launch six gyms simultaneously.
