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When building a company, entrepreneurs are bombarded with advice. While some advice can be valuable, not all advice is equal. The podcast episode highlights the need to filter and differentiate advice types. The speaker shares two distinct examples: the first example illustrates the value of high-leverage advice, which saved the company years of time and potential mistakes, while the second example showcases the danger of heedlessly following advice that could have led to the demise of the business. With this in mind, the speaker introduces a framework to navigate through the noise and identify four types of advice: selfish, uninformed advice; selfish, informed advice; unselfish, uninformed advice; and unselfish informed advice. The goal is to prioritize unselfish informed advice, which often comes from subject matter experts or experienced founders who genuinely want to see one succeed. The framework emphasizes the importance of critically evaluating the qualifications, motivations, and agendas of those providing advice.