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Yoni Bloch, founder and CEO of eko, discusses the success and origins of eko, his early experiences with technology and interactive music videos, the changing role of the audience in storytelling, and observations on the future of storytelling and creating a new medium.
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Quick takeaways
- Interactive video creates a sense of ownership and connection with the audience
- Audiences are no longer passive consumers but active participants in interactive storytelling, presenting challenges and opportunities for authors and storytellers.
Deep dives
The Power of Interactive Video
Yoni Block, founder of the Interactive Storytelling Company Echo, discusses the power of interactive video in engaging audiences. He explains how the idea for interactive music videos came about and shares the success of their interactive music video for Bob Dylan's 'Like A Rolling Stone', which won four Golden Lions at Cannes. Yoni highlights the appeal of interactive storytelling and the ability to create a sense of ownership and connection with the audience. He also mentions the evolution of interactive media and the role of choice in storytelling.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode