This chapter explores the evolving role of the audience in today's media landscape, from passive consumers to active participants. It discusses the challenges of defining new audience roles and the human desire to experience different roles. The chapter also touches on interactive storytelling in the film industry and highlights Netflix's experimentation in this area.
Yoni Bloch, founder and CEO of interactive video startup eko, discusses the artistic and commercial applications of branching narrative in storytelling.
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© 2021 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Executive Producer, Carolyn Merriman
Associate Producer, Luke Gernert
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Executive Producer, Mike Rugnetta
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Yoni Bloch, Bonnie Eldon, Shannon Fanuko, Meghal Janardan, Zoe Margolis, Vanina Morrison, and Megan Worman.