In this “Lessons” episode, Justin Brock, founder of Bobby Brock Insurance, shares how one simple but powerful marketing shift turned a legacy industry upside down—revealing how leveraging social media and content distribution built a multi-million dollar insurance business, why selling what people want (like dental insurance) creates better lead flow than pushing what they “need,” and how high-integrity, long-term marketing beats bait-and-switch tactics by building trust, loyal customers, and sustained growth in even the most outdated markets.