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The Journal: The Podcast Election
Jan 20, 2025
In this engaging conversation, conservative commentator Ben Shapiro shares his insights on the evolving role of podcasts in the political landscape, particularly during Trump's second inauguration. He discusses how candidates are using this platform to connect with younger voters, contrasting it with traditional media. The dialogue also delves into the need for diverse political representation and argues for a more nuanced leftist discourse. Shapiro emphasizes the importance of genuine engagement in fostering healthier political discussions.
30:09
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Quick takeaways
- Podcasts enable politicians to connect authentically with listeners, reshaping perceptions and fostering engagement, especially among younger voters.
- The podcasting landscape presents unique challenges and opportunities for political voices, highlighting the need for authenticity and engagement with diverse viewpoints.
Deep dives
Impact of Podcasting on the 2024 Election
Podcasting emerged as a significant medium during the 2024 election, allowing candidates like Donald Trump to reach audiences previously inaccessible through traditional media. Trump's numerous podcast appearances provided a platform for him to present his views in a long-form format, fostering a personal connection with listeners that helped reshape perceptions of his personality. This access contrasted with Kamala Harris, who faced criticism for not leveraging podcasts as effectively, particularly during her tumultuous negotiations regarding appearances. Younger voters were particularly engaged through podcasts, indicating a shift towards this medium as an essential tool for political discourse.
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