

They Nickel and Dime’d Him So He Took Their Business
Feb 7, 2025
Discover how one entrepreneur turned a scam into success by launching an urban farming business. Explore theories on Google's disavow tool and its significance for SEO. Learn effective strategies for engaging tech VCs on LinkedIn, paired with a compelling story of a social media company acquisition by Salesforce. The impact of authenticity in social media is dissected, alongside the implications of Google's Helpful Content Update, aimed at improving search quality. Dive into the world of digital marketing with these fascinating insights!
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Affiliate Betrayal Leads to Success
- Joshua Ryan Schaver's affiliate partner shortchanged him on commissions, prompting him to start his own competing seed business.
- This new venture, focusing on urban farming, has already earned him substantial income through TikTok and Instagram.
Google's Disavow Tool: A Clever Trap?
- Nick Musica theorizes Google created the disavow tool to identify spammy backlink patterns.
- SEOs, fearing penalties, reported manipulative links, giving Google valuable data to refine its algorithms.
LinkedIn Newsletter Growth Hack
- Use tools like Phantom Buster to connect with people on LinkedIn without sending a message, as Jason Levin does.
- Once connected, pitch your newsletter by highlighting its relevance to their company and industry.