489: Creating Humanized Automations Using AI with Nat Choprasert of Future AI Lab
Dec 8, 2023
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Nat Choprasert, founder of Brand Nat and Future AI Lab, discusses how to implement 'Humanized Automation' using AI to save time and grow revenue. She shares her journey starting an ecommerce tea business and gaining organic momentum on TikTok. The conversation covers using AI tools for marketing hooks and ad creative, overcoming challenges of implementing AI, and recommendations for AI tools in ecommerce.
The podcast highlights the importance of AI in e-commerce, emphasizing its ability to automate tasks, analyze data, and improve customer service.
The episode discusses the journey of an e-commerce founder, showcasing how she utilized AI tools to automate her business and now teaches others to implement AI and automation for increased efficiency.
Deep dives
The Power of AI in E-Commerce Business
The podcast episode discusses the importance of starting an e-commerce business now due to the advancements in AI. The episode highlights how AI has made processes faster, simpler, and more cost-effective. It introduces the new Start and Scale 3.0 course, which leverages the power of AI to help entrepreneurs generate brand names, product ideas, logos, and images. The course also teaches how AI can automate repetitive tasks, analyze customer data, create content, and handle customer service. The episode emphasizes the need for e-commerce businesses to adapt to the changing business landscape and mentions tools like Chai-GBPT, Claude, and Adobe Firefly that can be used to gain a competitive advantage.
The Journey of an E-Commerce Founder
The podcast provides insights into the journey of an e-commerce founder who started her online tea brand while listening to the podcast. It highlights how she initially struggled with loneliness and marketing her business on TikTok. Eventually, she gained traction by sharing her business learnings and tech reviews on TikTok. Through trial and error, she discovered her passion for content creation, which led her to focus on brand nat. The founder leverages AI tools like Chai-GBPT and Zapier to automate tasks and save time. She now teaches business owners how to implement AI and automation in their businesses for increased efficiency and freeing up more time.
Using AI Tools for E-Commerce Success
The podcast delves into the various AI tools that can give e-commerce founders a competitive advantage. It mentions tools like Chai-GBPT, Claude, Weebly, Same Box, and Adobe Firefly. These tools help automate and streamline different aspects of e-commerce business, such as generating content, optimizing photos, automating customer support, and organizing emails. The episode emphasizes the importance of experimenting and trying new things to find what works best for each business. It also highlights the need for leveraging AI for personalized customer experiences and data-driven insights. Tools like Feedly are recommended for staying ahead and keeping up with the rapidly changing AI landscape.
The Future of AI in E-Commerce
The podcast explores the future of AI in e-commerce and predicts that processes will become faster, more personalized, and closely integrated with wearables. It mentions advancements in tools like AI-based photography editing, chatbots, and data analysis. The episode highlights the potential of AI to transform website creation, chatbot interactions, content generation, and customer support. It also emphasizes the need for a balanced approach between automation and the human touch in customer support. The podcast concludes by encouraging e-commerce founders to embrace AI tools, adapt to the changing industry, try new things, and focus on personalized customer experiences.
Nat Choprasert, founder of Brand Nat and Future AI Lab, is an AI and automation specialist for businesses on a mission to demystify AI. After starting and exiting her successful ecommerce tea business, she's now helping companies implement "Humanized Automation" to save time and grow revenue. Nat has 400,000 followers across her platforms.
Listen to Nathan and Nat discuss:
Starting her tea business and the loneliness of solopreneurship
Gaining organic momentum by sharing business advice on TikTok
How one of her videos on ChatGPT gained a million views
Growing to 400,000 followers across social platforms
Using a 60/40 percentage mindset with using AI
How to add the human touch to AI work
Implementing AI and automation for beginners
How to use ChatGPT as a business coach
Using Claude for marketing hooks and ad creative
The common challenges of using AI for business
And more AI tool recs for ecommerce…
*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.
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