Coach Business
177: The Obvious Choice with Jonathan Goodman
Jan 15, 2025
In this engaging discussion, Jonathan Goodman, a prolific author and the creator of the Personal Trainer Development Center, shares his insights on success and entrepreneurship. He introduces his 'whales and minnows' philosophy, emphasizing the importance of meaningful milestones over traditional goal-setting. Goodman reveals why consistent self-evaluation, through tools like the 'wheels on the bus' checklist, is crucial for growth. He also highlights the need for authentic business practices and relationships, urging listeners to always choose themselves in their journey.
55:23
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Quick takeaways
- Jonathan Goodman emphasizes the importance of being value-driven in business, aligning practices with personal beliefs to foster authenticity and trust.
- The 'whales and minnows' philosophy encourages individuals to either commit fully to significant goals or simplify their approach for clarity.
Deep dives
Journey Through the Fitness Industry
Jonathan Goodman begins by outlining his extensive journey in the fitness industry, starting as a personal trainer at 18. He emphasizes the importance of self-publishing his first book, 'Ignite the Fire', which helped him establish credibility and a platform. Over the years, Goodman created multiple revenue streams in the industry, including digital programs, membership sites, and coaching certifications, each generating over $100,000. His success underscores the potential for personal trainers to diversify their business models and reach broader audiences.
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