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SaaS Interviews with CEOs, Startups, Founders

How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK

Apr 19, 2021
24:34
Snipd AI
Discussion on the impact of COVID-19, automating marketing processes with Refurizer, formation and valuation of the company, generating revenue and growth through sales efforts, customer acquisition costs and churn rate calculation, and quick questions with revenue update.
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Podcast summary created with Snipd AI

Quick takeaways

  • Refurizer.com has experienced impressive revenue growth, transitioning from $80,000 in 2016 to over $1 million in 2017, and currently serving over 1,000 paying clients and 13,000 freemium users.
  • Refurizer.com's call center utilizes a performance-based sales system, with a team of 20 individuals making 20,000 calls per week, effectively acquiring new customers and sustaining growth through set-up fees and recurring payments.

Deep dives

Refurizer.com: Automating Marketing Processes

Refurizer.com is an advanced marketing automation platform that focuses on automating tasks that people dislike or neglect. The platform streamlines processes such as referral requests, review management, loyalty programs, and customer retention. It offers solutions to businesses that struggle with asking for reviews or attracting customers back. Refurizer.com has seen impressive growth, transitioning from $80,000 in revenue in 2016 to over $1 million in 2017. Today, the platform serves over 1,000 paying clients and has amassed 13,000 freemium users. With a sales team of 20 individuals making 20,000 calls per week, Refurizer.com has been able to sustain its growth by utilizing a performance-based sales system, focused on set-up fees and recurring payments.

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