Nordic Chief Medical Officer Craig Joseph, MD, talks with Farhan Ahmad and Dr. Jon Keevil, co-founders of HealthDecision, a company that provided clinical diagnostic decision-making tools. Their discussion centers around how they balanced Farhan’s software expertise with Jon’s clinical experience to make a product that provided solutions, while also being accessible and simply designed for healthcare providers. They also talk about the concept of sludge versus nudge, the challenge of interpreting medical guidelines, and how using data to inform patients can enhance decision making and outcomes.
Show Notes:
[00:00] Intros
[07:32] The beginnings of HealthDecision
[14:32] Inside the cardiovascular risk score
[19:46] Combining software with clinical knowledge
[21:38] Sludge versus Nudge
[27:05] Designing for different audiences
[29:07] Interpreting medical guidelines
[36:00] What Jon and Farhan are doing now
[38:46] Well-designed things that bring Jon and Farhan joy
[44:04] Outros
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