Jason On Firms Podcast 489 How Long Does It Take To Niche An Accounting Firm?
Jul 29, 2025
Discover the intricacies of niching down in the accounting world. Explore the realistic timelines for specialization and the benefits of honing in on specific client types. Learn how early testing can guide your firm towards greater expertise and marketing prowess. The conversation also dismantles myths about the lengthy transition, stressing strategic thinking and client selection for sustained success. Perfect insights for any accountant looking to level up their firm!
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Benefits of Niching
- Niching deepens expertise and creates more value for clients. This allows firms to charge higher prices and increase profitability.
Niching is a Gradual Journey
- Niching is a gradual process, not a sudden change. Most firms begin with some clients in a niche and evolve over months to years.
Example: Defining Your Best Client
- A firm thought its best clients were creative agencies, specifically web design shops of $3-10 million. They served clients trying to escape client work to focus on business growth.
