Gary Begin is the owner of Sound Advantage Media. His company works with radio stations across America is get their branding strategy in order. One of the things I like about Gary is how is business is always working the social media space to promote the latest. At one time that was a book called Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide. Gary is going to be adding to that book shortly, with 7 more parts added to it involving podcast. We spoke about what makes an ideal client for Gary, what he believes are the fundamentals to great radio, and what it takes to write a book, and then add to it.

This episode is brought to you by NLogic - who have just unveiled their new website at http://go.nlogic.ca/soundoff

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