Ep 303 - David Stalker | Tapping Into The Health-Seeker Market

On this week’s episode of the Escape Your Limits podcast, our guest is one of the fitness industry’s most recognizable and influential contributors, David Stalker.

As CEO of Myzone EMEA, president of EuropeActive and with a seat on the council for the World Active Forum, there are very few individuals serving the industry with a deeper understanding and experience of the global fitness market.

Formerly, CEO of UKactive and Chairman of CIMSPA (The Chartered Institute For The Management of Sport and Physical Activity), Stalker has played an instrumental role in the growth and development of the UK fitness industry, laying the foundations of an industry that is now contributing a record high £5 billion to the UK economic and employing a workforce of more than 600,000 people.

Known for his outspoken willingness to challenge the norm and push the boundaries of what is possible, Stalker joined us at the 2023 Escape Growth Summit to share his views on:

· The need for the industry to transition its mind set from fitness provider to health delivery partner.

· The power of ‘community.'

· Evidencing success through data.

· People of determination.

· Top criteria for choosing a gym.

· The power of engagement (through tracking and gamification).

 

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