Maximum Lawyer SEO Secrets, Health Transformations, and Massive Exits with Jason Hennessey
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Oct 28, 2025 
Jason Hennessey, an SEO expert and founder of Hennessey Digital, shares his journey from a mobile DJ to a digital marketing entrepreneur. He dives into the evolution of SEO and the transformative power of AI, emphasizing its role in increasing website traffic. Jason highlights common mistakes law firms make, such as unmanaged content and keyword cannibalization. He also discusses his dramatic health transformation, losing 70 pounds, urging listeners to embrace change in both marketing and personal life.
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How SEO Chose Jason
- Jason started in SEO by accident when his wedding site got no traffic and the developer told him about "SEO".
- That initial need grew into a passion and eventually an obsession that shaped his career.
SEO's Core Hasn't Changed
- The core of SEO remains meeting searcher intent even as algorithms evolved.
- Increased competition and complexity made the field harder but healthier and more in-demand.
Use AI To Scale SEO Workflows
- Use AI to automate repetitive SEO tasks like translation, indexing and ticket creation.
- Preserve SEO strategy when translating sites to multiply indexed pages and traffic.
