Torsion Talk - The Garage Door Industry Podcast Torsion Talk S8 Ep124: Fix Your Funnel — Why Most Garage Door Companies Are Losing Easy Leads
In this episode, Ryan gets real about one of the biggest problems plaguing garage door companies right now: poor lead handling. From slow follow-up to lack of online booking and outdated contact methods, most companies are leaking leads—and it’s costing them big.
Ryan kicks things off with a raw conversation about where marketing and operations need to improve during tough economic times. He breaks down insights from AI tools like Gemini, showing how consumer anxiety is changing buying behavior in home services, especially as high interest rates and job market uncertainty put pressure on big-ticket installs.
He walks through the hard truths around the "stay-put economy" and how this is actually an opportunity for repair-focused service companies to gain market share—if they’re ready. If you're running lean, you’ve got to make every lead count. Ryan explains why live chat, texting, online booking, and fast response times are mission-critical right now—and why just relying on forms and phone calls isn’t cutting it anymore.
Ryan shares a failed experiment with relying too much on AI for CSR work and why, even with automation, humans still play a vital role. He reflects on what he learned running a live chat company for seven years, including data from top websites that prove how conversions increase by up to 30% with live chat—and that phone calls remain mostly unaffected. If you’re not using these tools, you're leaving easy money on the table.
He also shares current SEO tips, including the rising importance of Google Business Profile optimization, velocity of reviews, and why showing pricing on your website can significantly boost rankings and conversions. Ryan encourages everyone to produce more short-form video, and highlights some companies already doing it well.
The episode closes with a message of encouragement and reality: many companies are feeling the heat, but you’re not alone. Whether you're thriving or barely hanging on, now is the time to grind, to simplify, and to execute the basics with excellence. This is where companies are made—or broken.
💥 Want more actionable strategies and hands-on guidance? Join Ryan in Atlanta for the next mastermind. Learn the systems, tools, and tactics that top garage door companies are using to win—even in a down market.
👉 Reserve your seat now at: https://garagedooru.com/mastermind-dec25
Find Ryan at:
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https://aaronoverheaddoors.com
https://markinuity.com/
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