
SaaS Open Mic by ChartMogul
When SaaS Companies Acquire Communities with James Mayes of Mind the Product
May 4, 2022
23:34
In this episode of SaaS Open Mic:
- The story of Mind the Product, the world’s largest community of product managers
- How it sold to Pendo
- What software companies should consider before acquiring a community
- De-Risking acquisitions
- What community leaders should contemplate when considering an exit
- Building audiences versus building communities
- The next steps for the acquirer and acquired after the sale
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