Take your business to the next level by creating an 'It’s All About Them' (IAAT) experience for clients and prospects. A company that is founded on the IAAT principle will have valuable services right "out of the box."
Ask any successful business owner and entrepreneur, and they will tell you that in order to get new clients and keep the existing ones coming back for more, clients have to trust you, enjoy their experience, and find value in the service or product you’re providing. In other words, it has to be all-about-them.
The desire to make your business all-about-them is the easy part. It’s the creation and implementation of business models that allow you to practice it that may require some trial and error. Making your business all about them will make all the difference and accelerate it to a new level of success.
Take your business to the next level by reviewing all methods of communication with your clients and prospects. By using an all-about-them language in phone conversations, emails, marketing materials and website, clients and prospects will easily be able to relate to the services offered and how they benefit them.
Here are some examples of how a simple shift in language can make all the difference.
It is easy to be unaware of how often you use "I" and "We" language and an important exercise is to record your conversations with clients either by audio or video. By scripting, reviewing, and rehearsing all-about-them language, all your communication will improve and so will your business.
Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot". You can find The Accountability Minute on https://www.accountabilitycoach.com/my-podcast/ as well as on most podcast platforms and in most English-speaking countries.
I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
Aim for what you want each and every day!
Anne Bachrach
The Accountability Coach™
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Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve.
I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
Aim for what you want each and every day!
Anne Bachrach
The Accountability Coach™
Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot". You can find The Accountability Minute on your favorite platform
Goal Setting & Achievement Podcast: Business|Productivity 
