How to iterate and improve as a coach with Tony Whatley

I sit down with the one and only Tony Whatley to dive into the worlds of coaching, entrepreneurship, and personal branding. We talk about everything from the emotional rollercoaster of selling a business to the traits that make a truly impactful coach. 

Tony and I break down why certainty and authenticity are game-changers in both business and life, how to overcome the fear of judgment, and why leveraging social media is non-negotiable for entrepreneurs today. This conversation is packed with timeless wisdom, actionable insights, and a good dose of real talk to help you elevate your game.

Master the Game: Coaching, Branding & Bold Moves:

• Seek accountability—it’s the foundation of growth.
• Embrace certainty in your decisions to create momentum.
• Find a coach who’s walked the path you’re on and done the work.
• Keep it simple—more information doesn’t always mean better results.
• Use social media strategically to share your authentic story and attract the right audience.
• Let go of the fear of judgment—it’s holding back your voice and vision.
• Build your mindset daily; it’s the key to thriving in life and business.
• Be willing to question your beliefs and adapt when new insights emerge.

Want more from Tony? Follow him on Instagram @365driven and take a look at his Website to know more about him and his world of wisdom and entrepreneurship. Let’s create something extraordinary together!

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We weren’t meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!

Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)

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We’ve made it easy to see George’s top 10 book recommendations! Click here to find George’s top 10 recommended books for mindset, customer journey, and relationships. 

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Questions or comments about the episode? I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. 

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Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.

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What do we talk about in this episode?

00:04 The Problem with Coaching
00:11 Meet Tony Whatley
01:12 Unpacking the Coaching Industry
00:00 The Emotional Journey of Selling a Business
02:37 Tony's Background and Achievements
03:44 The Misnomers in the Market
04:10 The Value of Good Coaching
05:34 Navigating the Coaching Space
08:21 The Importance of Certainty in Decision Making
11:27 Personal Challenges in Business
16:25 Effective Coaching Traits
21:44 Iterating and Improving in Coaching
39:35 The Power of Procrastination
40:14 Identifying Needle Movers
41:04 Earning the Right to Work
41:50 The Trap of Self-Sacrifice
42:17 The Fear of Social Media
43:28 The Importance of Marketing
45:46 Facing Judgment and Criticism
46:32 The Value of Authenticity
56:04 Building a Genuine Audience
59:11 The Journey of Self-Improvement
01:04:43 Embracing Challenges and Growth
01:09:05 The Wisdom of Classic Literature