ProductLed Podcast
How to get more Product Qualified Leads (PQLs) for your SaaS
Jan 27, 2024
The podcast discusses the importance of Product Qualified Leads (PQLs) for product-led businesses. It covers the challenges faced in identifying PQLs, the four components of a PQL, and the success story of a client using PQLs. The chapters explore the implementation of PQLs, analyzing user signups and improving onboarding, and the importance of becoming product-led and tracking user success.
24:34
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Quick takeaways
- Implementing Product Qualified Leads (PQLs) is crucial for organizations to measure user engagement and ensure that users are deriving value from the product.
- Tracking specific stages of PQLs helps organizations understand what percentage of users are truly getting value and allows them to improve user success.
Deep dives
Understanding Product Qualified Leads
A Product Qualified Lead (PQL) differs from a Marketing Qualified Lead (MQL) in that it assesses whether the user is an ideal candidate and if they show intent by experiencing meaningful value in the product.
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