Naavik Gaming Podcast Building and Scaling Communities in 2025
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Jan 24, 2025 Andrew Beegle, founder of Beegle Productions and Gravity Gang, and Tim Smith, co-founder of Cohesion AI, dive into the vital world of community management in gaming. They discuss the shift from forums to Discord and the growing importance of influencers. The duo shares best practices for engaging communities early on and leveraging AI to enhance interaction. They also address the balancing act of transparency with community expectations, and predict future challenges for community organizations in a content-saturated market. An insightful listen for creators and gamers alike!
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Influencer Marketing Evolution
- Influencer marketing in gaming has evolved from random partnerships to a standard marketing channel.
- Paying influencers no longer guarantees game success as players seek genuine engagement and experience.
Audience Personas and Platforms
- Develop audience personas and identify primary platforms for community growth early in development.
- Engage players by talking about topics they care about and tailor unveiling to your game's unique needs.
Adjusting Community When Off-Target
- Monitor if your community consists of unexpected or insufficient players.
- Adjust strategies by refining outreach and content to better match your target audience's interests.