Rocketship.fm Stop that A/B Test (and do this instead)
Dec 28, 2023
Ben Foster, Chief Product Officer at GoCanvas and former product manager at Ebay, discusses the limitations of A/B testing and the importance of having a product vision. He shares his experiences with A/B testing features and how he shifted his focus to bigger opportunities. The podcast explores metrics, pricing optimization, and leading with a product vision. It also highlights the S curve of innovation and the importance of a strong vision in product management. Additionally, it touches on the importance of product team leadership and the drawbacks of relying solely on A/B testing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Importance of Metrics, Pricing Optimization, and Leading with a Product Vision
01:38 • 3min
Leading by Product Vision
04:27 • 4min
The S Curve of Innovation and A/B Testing
08:13 • 4min
The Importance of a Strong Vision
12:25 • 9min
The Importance of Product Team Leadership and Moderate A/B Testing
20:57 • 3min