Rocketship.fm
Stop that A/B Test (and do this instead)
Dec 28, 2023
Ben Foster, Chief Product Officer at GoCanvas and former product manager at Ebay, discusses the limitations of A/B testing and the importance of having a product vision. He shares his experiences with A/B testing features and how he shifted his focus to bigger opportunities. The podcast explores metrics, pricing optimization, and leading with a product vision. It also highlights the S curve of innovation and the importance of a strong vision in product management. Additionally, it touches on the importance of product team leadership and the drawbacks of relying solely on A/B testing.
22:09
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Quick takeaways
- A/B testing often yields only moderate results, teams should focus on developing a strong product vision and addressing larger customer problems.
- A strong product vision is crucial for success, it should be customer-focused, long-term oriented, and allow for innovation while providing a clear direction for the product's future.
Deep dives
The Limitations of A/B Testing in Product Management
A/B testing has become a popular tool among product managers, but its importance may be overinflated. Many teams focus on small optimizations instead of pursuing bigger ambitions. The podcast discusses how A/B testing often yields only moderate results and suggests that teams should allocate more time to develop a strong product vision and address larger customer problems.
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