Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Why Your Podcast Isn’t Growing (Even If Your Content Is Great)

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Mar 12, 2025

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Ever spent hours crafting a podcast episode packed with expert knowledge, only to watch it get fewer downloads than the one you threw together last minute? Or worse—seen another podcast with generic advice rack up five-star reviews while your in-depth, value-packed episodes keep getting ignored?

In this episode, I’m breaking down why what you think is valuable and what your listeners perceive as valuable are two completely different things. If you don’t bridge that gap, your podcast won’t just struggle to grow—it’ll keep getting overlooked while less helpful shows take the spotlight.

So if you want listeners to stop tuning out halfway, and start seeing your show as a must-listen, hit play and let’s dive in.

0:36 - Why Giving Away Your Best Content for Free Won’t Grow Your Podcast

1:22 - The Messaging Mistake That Makes Listeners Tune You Out

3:31 - Why Your Audience Doesn’t Care How Much You Know (Yet)

9:28 - The Surprising Reason Your Listeners Aren’t Taking Action (And How to Fix It)

17:00 - Why Some Podcasts Feel Addictive (And How to Make Yours One of Them)

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This episode was recorded on the Deity VO-7U

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