Long-Term Partnerships - Casey Stanton - Fractional CMO Show - Episode #050

Step back and use this episode as a chance to reflect on your career, where you came from, where you are, and where you are going. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey outlines the 7 Stages of Commitment for Fractional CMOs, how to use the 7 Stages to view your own career, and how to make it through the Challenging phases to reach what is on the other side. 

 

Takeaways:

• There are 7 stages of commitment to being a Fractional CMO. They are directly related to the 7 stages of long-term partnership developed by Jayson Gaddis.
• The 7 stages are Courtship, Infatuation, Challenge, Collaboration, Security, Expansion, and Ending. 
• In the Courtship phase, marketers are thinking about what it would be like to leave the noise and responsibility of an agency. They’re thinking about an easier route where they don’t have to deal with things they dislike, such as finance or legal departments.
• New Fractional CMOs often face the Challenge phase when they realize they need to go out and win business. While they identify as Fractional CMOs, if they are only serving one client, their perception and reality are misaligned.
• The way through the Challenge phase for Fractional CMOs is to build a pipeline, have a confident sales process, and regularly go out and win new business to fill out your desired roster of Fractional CMO clients. For most, serving 2-5 clients works best. 
• While your Fractional CMO engagement with a client may start as a 90-day arrangement, your intent should be to build a long-term commitment. The effort involved with constantly rotating in new clients will crush you, so make sure you thrill your clients.
• Establishing financial security for yourself and your family comes after you have made it through the Challenge phase. Your financial security as a Fractional CMO comes from your pipeline and your predictability in being able to serve clients

 

Quote of the Show:

• “You are exactly where you're supposed to be right now. It's a fact. Everything that's in front of you is an opportunity for you if you choose to jump on it”  - Casey Stanton

 

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

 

Shout Outs: 

• Jayson Gaddis - Founder of The Relationship School
• Derek Sivers - Founder of CD Baby and Author
• Your Music and People by Derek Sivers
• Wired for Love by Stan Tatkin

 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/-H0RKtgsFEE