The Next Big Idea Daily How Innovation Happens at Microsoft
Mar 4, 2025
Microsoft insiders share secrets behind the tech giant's innovative success over 50 years. They highlight how structured strategies like hackathons and collaborative thinking spark creative solutions. The shift to a subscription model illustrates the importance of emotional connections and responsible innovation in building customer trust. Case studies like Bing and Xbox One showcase the transformative power of engagement in redefining success.
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Intentional Discovery
- Innovation starts with discovery, not luck.
- Make time for intentional discovery and go wide before converging on answers.
Microsoft's Approach to Discovery
- At Microsoft Research, pushing boundaries is the mission.
- Events like hackathons and dedicated teams promote discovery.
The Importance of Boundary Crossers
- Boundary crossers connect dots and bridge teams, ensuring smooth innovation.
- Seek out people who excel at working across disciplines.
