Do you really know? What is Lego?
Jan 28, 2025
Discover the fascinating journey of Lego from a small wooden toy manufacturer to a global icon with its colorful plastic bricks. Learn about the company's impressive sales figures and its commitment to sustainability. The podcast also explores Lego's innovative strategies that have kept it relevant and beloved across generations. It's a playful peek into how this classic toy continues to evolve while staying true to its mission of inspiring creativity.
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Lego's Origins
- In 1932, carpenter Ole Kirk Christiansen started making wooden toys in Billund, Denmark.
- He named his company Lego, short for "Leg Godt" meaning "play well" in Danish.
Material Shift
- Lego initially used wood for its toys.
- After WWII, plastic's availability led to the first plastic Lego bricks.
Lego's Diversification
- Lego faced challenges in the late 90s and early 2000s with the rise of video games.
- They diversified into clothing, jewelry, video games, and theme parks, and partnered with franchises like Star Wars.