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What is Lego?

Jan 28, 2025

Discover the fascinating journey of Lego from a small wooden toy manufacturer to a global icon with its colorful plastic bricks. Learn about the company's impressive sales figures and its commitment to sustainability. The podcast also explores Lego's innovative strategies that have kept it relevant and beloved across generations. It's a playful peek into how this classic toy continues to evolve while staying true to its mission of inspiring creativity.

04:48

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Quick takeaways

Lego's journey began with wooden toys in 1932 and evolved to iconic plastic bricks post-World War II, highlighting innovation's importance.

The brand's adaptation to modern challenges included diversifying products and investing in sustainable materials, showcasing its commitment to environmental responsibility.

Deep dives

The Evolution of Lego

Lego began in 1932 when carpenter Ole Kirk Christiansen started crafting wooden toys in Billund, Denmark. The brand's name, derived from the Danish phrase 'Leggott', meaning 'to play well', was established to reflect its core mission of playfulness. After World War II, Lego transitioned to producing plastic bricks, gaining international recognition with a patented brick design in 1958. By the late 1960s, Lego expanded to over 40 countries, introduced the Duplo range for younger children, and marked its place in toy history with the launch of minifigures in 1978.

The Evolution and Sustainability of Lego

4min

The Danish toy brand Lego may be celebrating its 91th anniversary in 2023, but it’s showing no signs of slowing down! An average of 31 billion bricks are sold each year around the world, and the company appeals to a wide range of people.

Back in 1932, in the small Danish town of Billund, carpenter Ole Kirk Christiansen decided to expand his business by building small wooden toys. A couple of years later, Christiansen chose the name Lego, as an abbreviation of Leg Godt, which means “to play well” in Danish. It was only after the second world war that Lego started producing its first plastic bricks, when the material became more widely available in Denmark.

How did Lego start out? How did Lego stay so strong over the years? What about Lego's environmental footprint? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast, written and produced by Joseph Chance.

First Broadcast: 12/3/2023

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