BigDeal #98 Rich People Think Differently.
63 snips
Oct 13, 2025 Dive into the minds of high-net-worth entrepreneurs as they share strategies for scaling businesses. Discover the importance of knowing your ideal customer and learn expert pricing techniques. Uncover the secrets to hiring top talent, differentiating between ‘cheetahs’ and ‘house cats.’ Explore insights from successful eight-figure operators and why teaching ownership can unlock potential. Plus, get the scoop on a major upcoming event in Austin tailored for big thinkers. Beware of the pitfalls of fame—it's cash flow that truly matters!
AI Snips
Chapters
Transcript
Episode notes
Obsession With Your Ideal Customer
- Obsess over who exactly you are selling to and build your offer around their wants, not your product ego.
- Find customers already predisposed to want your product so you don't have to hard-sell them.
Price Higher And Offer Options
- Reprice: stop undercharging and create multiple priced options to capture higher willingness to pay.
- Test higher prices because many businesses are underpriced by 30%–300%.
Hire Cheetahs, Not Just House Cats
- Hire 'cheetahs' for growth and 'house cats' for maintenance—don't treat them the same.
- Level up your own skills and leadership to attract A players to your team.