Dive into the minds of high-net-worth entrepreneurs as they share strategies for scaling businesses. Discover the importance of knowing your ideal customer and learn expert pricing techniques. Uncover the secrets to hiring top talent, differentiating between ‘cheetahs’ and ‘house cats.’ Explore insights from successful eight-figure operators and why teaching ownership can unlock potential. Plus, get the scoop on a major upcoming event in Austin tailored for big thinkers. Beware of the pitfalls of fame—it's cash flow that truly matters!
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volunteer_activism ADVICE
Obsession With Your Ideal Customer
Obsess over who exactly you are selling to and build your offer around their wants, not your product ego.
Find customers already predisposed to want your product so you don't have to hard-sell them.
volunteer_activism ADVICE
Price Higher And Offer Options
Reprice: stop undercharging and create multiple priced options to capture higher willingness to pay.
Test higher prices because many businesses are underpriced by 30%–300%.
volunteer_activism ADVICE
Hire Cheetahs, Not Just House Cats
Hire 'cheetahs' for growth and 'house cats' for maintenance—don't treat them the same.
Level up your own skills and leadership to attract A players to your team.
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Ever wonder what happens when a room full of seven, eight, and nine-figure entrepreneurs start talking shop? I pulled back the curtain so you can listen in. In this video, I sit down with some of the smartest operators I know to dissect how they scale, sell to the wealthy, and build empires that print cash. You’ll learn how to find your ideal customer, price like a pro, and hire people who make you money instead of cost you stress. Oh, and there’s a little surprise about the biggest event we’ve ever hosted in Austin… but I’ll let you find that out inside.
Main Street Over Wall Street is where the real deals get done. Join top investors, founders, and operators for three days of powerful connection, sharp strategy, and big opportunities — live in Austin this November 2025. https://contrarianthinking.biz/msows-bigdeal
00:00 Behind the Scenes with Top Entrepreneurs
01:14 The Importance of Knowing Your Customer
02:32 Pricing Strategies for Maximum Profit
03:12 Hiring the Right Talent
04:03 Insights from Eight-Figure Entrepreneurs
04:52 The Value of Ownership and Teaching Others
05:43 Join Our Biggest Event in Austin
06:57 Balancing Revenue and Followers
09:17 The Pitfalls of Fame and Notoriety
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