Wall Street Week Team Favorite: AI-Era Internet, Spaceport Investment, Bolivia’s Investability
6 snips
Aug 7, 2026 
Ken Rogoff, Harvard economist and former IMF chief economist, on how debt and geopolitics affect the dollar’s standing. Ryan Brukhart, McKinsey aerospace partner, on launch capacity, market growth, and industry bottlenecks. Burton Catledge, ex-Air Force colonel building a commercial spaceport, on site choices, safety, and investment in Latin America. They dive into AI search’s hit to web traffic, space infrastructure needs, and Bolivia’s investment prospects.
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Search Referral Traffic Has Fallen Sharply
- Rand Fishkin shows Google-driven clicks to third-party sites fell from >70% in 2011 to the mid-40s now, indicating a major zero-click trend.
- He uses clickstream research to quantify the shrinking referral traffic publishers relied on.
People Inc Lost Google Traffic But Still Thrives
- Neil Vogel recalls People Inc. getting ~75% of internet audience from Google in 2022 and now down to ~25%.
- Despite that collapse, he says the company is profitable and has rebuilt distribution across TikTok, YouTube, email, and licensing.
License Content And Block Unpaid AI Crawlers
- Vogel says publishers should monetize AI by licensing content to LLMs and blocking unpaid crawlers to control access.
- He describes partnering with Cloudflare to block AI crawlers and negotiating paid licenses with AI firms like OpenAI.
