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Aperture - Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz
Nov 9, 2022
Learn about the importance of a growth mindset in business and how to shift to it. Discover the role of the head of growth, understanding customer motivations, and selecting the right North Star metric. Explore a case study on transforming a nightlife app to increase usage. Uncover the impact of customer conversations and the value of informal conversations and learning from failures in business growth.
30:10
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Quick takeaways
- Having a growth mindset is crucial for achieving growth in a company, embracing humility and curiosity are key aspects of fostering this mindset.
- Engaging in customer conversations, rather than traditional user interviews, helps uncover the underlying motivation behind product use and informs product development and messaging strategies.
Deep dives
Importance of a Growth Mindset and Learning
Having a growth mindset is crucial for achieving growth in a company. Growth is about cultivating the ability to learn and adapt. It is a team sport, where everyone in the organization should contribute to learning and driving the growth mindset. The role of a growth professional is akin to a conductor, evaluating opportunities, validating them through experimentation, and prioritizing channels and endeavors. However, companies often struggle with prioritization and interdepartmental collaboration, hindering the alignment needed for effective growth.
