People take any and every action because of 1 or more motivations: meaning, empowerment, social influence, unpredictability, avoidance, scarcity, ownership, accomplishment. In this book, Chou dives into each of these motivations and how to think about implementing them in games and in life.

Full notes on Actionable Gamification here

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#102 Actionable Gamification by Yu-kai Chou