Music Ally Focus #15: Twitch "Rockonomics" report – how Twitch's economy works for musicians, artists, performers and rightsholders.

Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Will Page, the former chief economist at Spotify and PRS for Music, has published a new study of 'Twitch's Rockonomics' which contains data unearthed by Page – particularly the case studies of artists Laura Shigihara, Aeseaes, Sereda, Matt Heafy, mxmtoon and RAC – will be useful for any musician mulling whether to use Twitch.

Joe and Stu talk about its insight into how Twitch's economy works and if it could be valuable for musicians, artists, performers and rightsholders.

PLUS: Page talked to Music Ally about his findings, explaining that it was an attempt to help Twitch "understand the economics of their own business model", as well as to give artists and the wider music industry an insight into the platform. You can read the interview here: https://musically.com/2021/04/29/twitch-rockonomics-will-page-mxmtoon-rac/

And read his study here: https://www.twitchrockonomics.com

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