This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.

Talking Points

The too-busy shop trend - sound crazy, but true.
Mistake: stop marketing. Busy today does not mean busy tomorrow.
Stopping all marketing creates a roller coaster effect
Everything is great until one day it isn’t
Do you own a business or do you own a job? It’s time to grow up.
Never stop marketing; pivot instead.
Change messaging to less sales/promotion and more culture
Start hiring
Focus on brand building
Messaging Shift to:
More company culture
Brand awareness
Great Place to work
Customer Acquisition
Ads
Community Relations
Social Media
SEO
Customer Retention
Emails
Texting
Social Media

Thanks to our partner, RepairPal. Visit the Web HERE

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How to Shift Your Marketing When You’re Busy [E040]