How Groove is Disrupting Online Platforms with an All-In-One Revolutionary Solution with Mike Filsame: An EOFire Classic from 2022

Aug 8, 2025

Join Mike Filsaime, CEO of GrooveDigital, a trailblazer in digital marketing solutions. He discusses the evolution of internet marketing from the early 2000s to the influencer era, highlighting the importance of e-commerce in connecting brands with communities. Mike emphasizes the significance of planning and simplicity in online business strategies, urging entrepreneurs to focus on their goals. He shares personal insights on maintaining concentration amid distractions and offers motivational advice for aspiring leaders in the digital space.

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ADVICE

Mindset for Entrepreneurial Success

Don't talk yourself out of opportunities due to self-doubt.
Power through objections like a determined entrepreneur with resilience.

INSIGHT

Marketing Evolution and Gen Z Preferences

The internet marketing landscape evolved from technical challenges to social media-driven business.
Gen Z prefers influencer careers reflecting new economies over traditional corporate roles.

ANECDOTE

Zumba Instructor Builds Brand Online

Mike's wife offers free online Zumba classes to build an audience before selling merchandise.
Selling branded gear creates a tribe feeling and monetizes community engagement.

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From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Mike Filsaime is the CEO of GrooveDigital, LLC, which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant. Mike was responsible for a number of well known 'classic' software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands.

Top 3 Value Bombs

1. It’s time to say to yourself 'why not me?' There are now game plans and roadmaps for you to jump in. You don’t have to be outside looking in. You can be the person one day that people look up to.

2. Plan your work, and work your plan. If you don’t set out and create a plan, then you’re just a ship sailing without direction.

3. There’s nothing wrong with buying a course or software to help you succeed.

Superpowers For Digital Marketers - Groove

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