
Inside the Network Dean Sysman: Betting on a boring problem and scaling Axonius past $100M ARR
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Nov 27, 2025 In this insightful discussion, Dean Sysman, co-founder and CEO of Axonius—an innovative cybersecurity firm—shares his journey from a failed startup to leading a company valued at $2.6 billion. He emphasizes the importance of tackling boring but crucial issues like cyber asset visibility. Dean recounts invaluable lessons from his time in Unit 8200, which shaped his leadership skills, and discusses navigating the complexities of enterprise sales. He also reveals his strategic thinking behind Axonius' growth, M&A decisions, and the future of cybersecurity platforms.
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Army Bureaucracy Trains Enterprise Sales
- Bureaucracy in Unit 8200 taught Dean how to navigate conflicting incentives and organizational obstacles.
- That experience translates directly to the complexities of enterprise sales.
Why Deception Didn’t Scale
- Dean joined Symmetria after army and YC but learned that deception was a 'Ferrari' buyers only get after other defenses.
- The category's insurance-like value made it very hard to demonstrate immediate ROI to customers.
Effectiveness ≠ Sellability
- Product effectiveness and sales effectiveness overlap only partially, and both are needed for success.
- Deception was technically strong but failed commercially because it couldn't show measurable, immediate value.

