The Koe Cast How I'd build a one-person business (if I started over in 2026)
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Jan 3, 2026 Discover how the landscape of one-person businesses is evolving for 2026. Dan Koe critiques old business advice and introduces a modern model focusing on authenticity and speed. He discusses the impact of AI, warning that many creators risk mediocrity if they don’t adapt quickly. By reimagining courses as interactive experiences, he emphasizes the importance of personalized learning. Koe envisions a future where info products resemble micro-SaaS and stresses leveraging unique knowledge to create standout products.
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One-Person Businesses Must Evolve
- The one-person business landscape is rapidly changing and requires new models in 2026.
- Dan Koe argues old playbooks (agencies, courses, simple coaching) won't be sufficient going forward.
How Info Products Built Solo Empires
- Historically, info products and coaching enabled solo creators to be entire companies.
- Dan Koe shows that content drove traffic, which fed products that converted that audience into revenue.
Market Sophistication Has Peaked For Courses
- Markets pass predictable stages of awareness and saturation described by Eugene Schwartz.
- Dan Koe says info products have hit the final stage, where brand and community matter more than claims.
