The $100 MBA Show MBA05 Guest Teacher: Justin Jackson – Words and Your Website
7 snips
Aug 11, 2014 
Justin Jackson, a product builder and writer known for his expertise in audience-building and web copy, shares invaluable insights on effective website writing. He emphasizes that words are the heart of any website, often more important than design. Justin discusses structuring webpage copy with headlines, body, and calls to action, and recommends reading writing aloud to enhance clarity. He advocates for writing with the audience in mind and suggests starting a weekly newsletter to hone writing skills. The discussion includes examples of impactful copy-driven sites.
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Words Are The Core Of Your Website
- Words are the central element of any website and can carry the entire message without visuals.
- Justin argues design is icing while copy is the cake that delivers value and meaning.
Write Copy Before Design
- Start building pages in a text editor and write your headline first describing the person and their problem.
- Then write a sub-headline that states the solution and place the call to action at the end of the text file.
Read Your Copy Out Loud
- After writing, read your copy aloud to catch awkward phrasing, unclear sentences, and voice problems.
- Use this method to reveal and fix issues before adding design or publishing.