In this podcast episode, Dr. Jonathan H. Westover talks with Adele Gambardella and Chip Massey about what most convincing people do to forge a lasting bond.

Adele Gambardella, honored as “a woman who means business,” has over 20 years of experience owning and managing her own private Top PR firm in Washington DC. She has run PR campaigns for US President Joe Biden, the CEO of Lockheed Martin Marillyn Hewson, and many more. Adele has spearheaded major crisis PR campaigns for brands such as SAP, Verizon and Johnson & Johnson. She has also been invited to speak at the United Nations twice, where she gave 2 speeches on crisis communications. Adele is an co-author of Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation and maintains her writing chops as a contributor to the Wall Street Journal, Inc., and Entrepreneur magazines. She has taught crisis communications and business at Princeton, Cornell, George Mason, and Georgetown universities.

An Ex-FBI hostage negotiator and special agent for 22 years, Chip Massey investigated 9/11 terrorist attacks and led the New York FBI Office’s Crisis Negotiations Team—in all five boroughs. As the Co-Owner of the Convincing Company, he teaches executives and their teams how to apply the FBI’s techniques to every workplace scenario. Clients include C-suite executives at Fortune 500 companies, including Facebook, Samsung, and Goldman Sachs. Chip is the co-author of Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation. A natural communicator and teacher, Chip has trained FBI agents, police officers, and various federal officials in hostage negotiation techniques, de-escalation, and other law enforcement issues. Additionally, he has taught thousands of military personnel and civilians at West Point, Princeton, Cornell, Columbia, and other high-profile colleges.

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