All startups share the same fear - what if Google, Amazon or Apple decide to invest in this space?

Well, today's guest faces a slightly different problem- what if they already have?

The world of audiobooks is dominated by Audible/Amazon - but it has not really updated from cassette tapes of 40 years ago.

Enter xigxag which you can check out at www.xigxag.co.uk/jimmy

Kelli Fairbrother - co-founder and CEO of xigxag, a company that has created a new type of audiobook which allows you to read, listen, quote, search and see illustrations all in one.

It's a fitting finale to our third season - the earliest stage company ever to be on the show taking on the 4th largest in the world.

With such a unique guest, we spend a bit more time discussing the ins and outs of creating a startup than usual to create a fuller picture of what it takes just to get something to market.

We chat to Kelli about:

Why audiobooks are primed for disruption
How xigxag customers actually read more
Why crowdfunding is such a powerful tool
Why starting a career in the Army lead Kelli into a world of books
Job creation in the Audiobook space
Why she's growing a company in Cornwall

If you'd like to check out xigxag for yourself head to xigxag.co.uk/jimmy

xigxag have just launched their crowdfunding campaign on Seedrs which you can find here.

Legal disclaimer: This show does not provide investment advice and your capital is at risk.

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Kelli Fairbrother - xigxag - Reinventing the audiobook and taking on Audible