Chris Hervochon: Be the Leader You Want to Work For

Build a firm for your tribe.

The Disruptors
With Liz Farr

Chris Hervochon is building his firm, Better Way CPA, “in a very specific way, for our tribes.” He explains, “Not everyone needs to be our customer, not everybody’s our tribe, not everybody needs to be our employee.” Leading with their core values, the process for bringing on new customers and new employees “weeds out the bad or the potentially poor fit customers,” which, in turn, helps with managing their time, the most valuable thing they have.   

His tribe includes marketing agencies, which he started working with by accident.  Then, one day, he had the revelation that “I like working with these people. They need help. Their model fits into what I'm doing. They're professional services. They work roughly the same way that I do.” So he leaned into his niche.

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