LEVELS – Inside the Company

#52 - Non-technical SEO: How high-quality, standout content will always win | Nick Jordan, Mike Haney, & Ben Grynol

Apr 12, 2024

Experts in non-technical SEO discuss the importance of high-quality content, user engagement metrics, and strategies for creating comprehensive SEO content. They emphasize the significance of prioritizing quality over technical hacks and explore the impact of referral traffic and backlinks on website rankings.

50:55

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Quick takeaways

Quality content and user engagement are key to SEO success.

Extensive, specific content tailored to user needs boosts rankings.

Metrics like time on page and referral traffic influence SEO rankings.

Deep dives

SEO Success Depends on Quality and Control

The podcast emphasizes that SEO success lies in maintaining quality and control over factors within your power. It stresses that there are no shortcuts or mystical forces like 'Google Gods' involved. Instead, focusing on content quality, website control, and user experience gives you agency in achieving SEO goals.

Introduction

5min

Navigating a Transition: Learning SEO through Experience and Quality Content

3min

Unveiling the Power of User Engagement in SEO Strategy

3min

Content Optimization Strategies for Different Niches and Introduction to Levels Company

2min

Strategies for Comprehensive SEO Content Creation

15min

Exploring the Impact of Referral and Backlinks on Website Traffic and Rankings

2min

Content Quality and Scale in SEO Strategy

22min

How do you “win” at the SEO game with content, landing pages, time-on-page, backlinks, and redirects—without getting technical?

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Transcripts & Show Notes

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