#52 - Non-technical SEO: How high-quality, standout content will always win | Nick Jordan, Mike Haney, & Ben Grynol
Apr 12, 2024
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Experts in non-technical SEO discuss the importance of high-quality content, user engagement metrics, and strategies for creating comprehensive SEO content. They emphasize the significance of prioritizing quality over technical hacks and explore the impact of referral traffic and backlinks on website rankings.
Quality content and user engagement are key to SEO success.
Extensive, specific content tailored to user needs boosts rankings.
Metrics like time on page and referral traffic influence SEO rankings.
Deep dives
SEO Success Depends on Quality and Control
The podcast emphasizes that SEO success lies in maintaining quality and control over factors within your power. It stresses that there are no shortcuts or mystical forces like 'Google Gods' involved. Instead, focusing on content quality, website control, and user experience gives you agency in achieving SEO goals.
Nick Jordan's SEO Journey and Insights
Nick Jordan shares his journey from a sales background to delving into the world of SEO. Through his experience working on various projects, including driving organic traffic growth to over a million visitors, he highlights the importance of creating pages that resonate with users, focusing on user engagement metrics and relevance in content.
Content Volume and Quality for SEO Success
Nick Jordan discusses how creating extensive and high-quality content can positively impact SEO rankings. He provides insights on creating comprehensive content that is specific to user search queries, emphasizing the importance of addressing user needs and offering valuable information.
Diverse Metrics for SEO Success
The podcast reflects on various metrics like time on page, user engagement, and referral traffic as essential indicators of SEO success. Nick Jordan underlines the significance of user engagement in influencing rankings, highlighting the role of referral traffic in enhancing page visibility and authority.
Strategic Approaches to SEO Growth
Nick Jordan advocates for a strategic approach to SEO growth by focusing on content scale, user engagement metrics, and comprehensive content creation. He suggests tactics like internal linking, content templates for scalability, and leveraging user behavior insights to drive organic traffic growth.
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