LEVELS – Inside the Company #52 - Non-technical SEO: How high-quality, standout content will always win | Nick Jordan, Mike Haney, & Ben Grynol
Apr 12, 2024
Experts in non-technical SEO discuss the importance of high-quality content, user engagement metrics, and strategies for creating comprehensive SEO content. They emphasize the significance of prioritizing quality over technical hacks and explore the impact of referral traffic and backlinks on website rankings.
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Learning SEO By Doing
- Nick Jordan left a sales background to learn SEO by working for minimum wage at an agency.
- He grew that agency's blog from zero to 100,000 organic visits a month.
Quality Over Technical Hacks
- Nick outranked Instagram and Shopify by making better, more relevant content.
- Relevance and user value beat technical hacks and backlinks.
Engagement Is A Ranking Signal
- Google can measure user engagement across its stack and likely uses time-on-page as a quality signal.
- Pages with longer engagement drive deeper site behavior and return visits.