Speaker 1
After four years I burned out and I wanted to get back into startups, but when I looked at my skill set it's an enterprise-based dev skill set. And it just felt very inaccessible. How do I build an enterprise product? How do I build an enterprise support team, an enterprise legal team? And I realized I didn't have the right skills to service me as an entrepreneur. So I joined an SEO agency, my friends' SEO agency for minimum wage in Seattle that puts me well below the poverty line because I knew that in order to sell SEO I was going to have to learn it. It's consultative. So you can't sell it unless you actually know how it works. And I ended up growing our blog from zero to a hundred thousand organics a month is this sales guy. And then it's all kind of spinal from that. Nice.
Speaker 2
Cool. And so when you're doing this it sounds like there are lots of case studies as you started to dig into SEO. You've got a great one around do not pay and the way that they use landing pages based on search, some of the geographic considerations where it's like, I mean maybe that's something interesting to dig into is SEO isn't a playbook. There isn't one, hey here's your business and go. It's more of a book of plays. What works for do not pay might not work for let's say levels because we don't have the same geographic constraints. Maybe we do with some things but not others. So we'd love to dig into more around how you how you started to learn some of these things of leaning into SEO where it works and what you did. Yeah.
Speaker 1
So when I ended up growing the SEO agencies blog that I worked at to a hundred thousand organics and I ended up out ranking shop of Instagram for Instagram support and I ended up ranking right below shopify for Shopify support. I ended up out ranking Shopify for it is Shopify safe. And what I realized is that it's not about technical hack. It's not about backlinks because I didn't know any of those. I didn't build any backlinks. What I saw is that the content that I created was better than Instagram support page and the content I created was better than Shopify's page on whether it's safe or not. And so really I learned two things that it's all about creating higher quality content. And then the second is being more relevant to the to the search that the person's making. Yeah.
Speaker 2
The way that we've been thinking about long tail content and it's exactly that is focused on like Haney's thing is what am I adding to the internet today? If it's the quality is not there. It's like why even
